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百度优化简析
[来源:www.aoyouwangluo.com] [作者:aowl] [日期:18-05-02] [浏览次数:]
一、链接定义新突破:有网址即为链接而非局限锚文本 First, links define new breakthroughs: websites are links rather than anchor text. 链接在网站优化中的作用,已经得到了有效的验证与阐述,尤其在谷歌优化过程中。大量的优质的关键词文本链接,绝对可以快速有效的提升网站在谷歌中的排名,以及体验谷歌判断网站权重的重要参考PR指数。百度之外,搜索引擎判定网站链接大部分是通过关键词锚文本,就是将一个关键词,比如“上海网站建设”,通过html语言链接到目标站点。或者说页面内容里面,出现网址并链接到目标站点。 The role of links in website optimization has been effectively verified and elaborated, especially in the process of Google optimization. A large number of high-quality keyword text links, absolutely can quickly and effectively improve the site in Google ranking, and experience Google to judge the weight of the important reference PR index of the web site. In addition to Baidu, search engines determine that most of the web links are anchored by keywords, that is, to link a keyword, such as "Shanghai website construction", to the target site through the HTML language. Or there is a web address in the page content and linked to the target site. 关键词锚文本链接,不仅方便了搜索蜘蛛顺着链接爬行网站,更多的作用是起到向搜索引擎推荐的作用。比如在一篇文章里面,将关键词“上海网站建设”连接到某个网站,其更多起到的作用是向搜索引擎推荐,某某网站是上海地区做网站建设的。被推荐的人多了,搜索引擎慢慢的对网站就会产生好感,配合质量度颇高的内容,权重自然就会慢慢的提升。而百度的进步是,看重锚文本链接的同时,也不忽视文章中出现的网址。也就是说只要目标站点以外的页面,出现了目标网站的域名网址,一样会被百度计算为一个链接。这也许是为什么注重原创,被大量转发后百度优化效果明显,而谷歌似乎无动于衷的原因吧。 Keyword anchor text links, not only facilitate search spiders crawling along the links, more of the role of the search engine is recommended to play the role. For example, in an article, the key word "Shanghai website construction" is connected to a website, and its role is to recommend to the search engine, and the site of a certain site is built in Shanghai. More people are recommended, search engines will gradually feel good about the website, with the quality of the content is quite high, the weight will naturally gradually improve. And the progress of Baidu is to value the anchor text links while ignoring the URLs appearing in the article. That is to say, as long as the site outside the target site appears the domain name URL of the target website, it will be calculated by Baidu as a link. This may be why the emphasis on originality is greatly improved after the massive forwarding of Baidu, and Google seems to be indifferent. 二、关键词语义分析:词组意义相近即视为同一关键词 Two. Keyword semantic analysis: phrases with similar meaning are regarded as the same keywords. 同一个关键词,以“上海网站建设”为例,通过百度和通过谷歌检索而来的网站及飘红词语也是不同的。谷歌只会笨笨的将检索而来的网站,将目标关键词“上海网站建设”飘红。而百度则不同,会将与上海网站建设这个目标关键词相关的词语,比如“网站设计”等一起飘红。这样做目的也就是方便用户检索,而却更深入的反应了百度对关键词的判定标准:词义相同或者相近的词语被视为同一关键词,而百度搜索一定也有一个庞大词库作为支撑。 The same keyword, take "Shanghai website construction" as an example, through Baidu and Google search website and red words are also different. Google will only be stupid enough to retrieve the websites that it has retrieved, and will target the key words "Shanghai website construction". And Baidu is different, will be related to Shanghai website construction keywords related words, such as "website design" and so on. The purpose of this is to facilitate user retrieval, but it reacts more deeply to Baidu's criteria for key words: the same or similar words are regarded as the same keyword, and Baidu search must also have a large word bank as a support. 知晓了百度这个“秘密”,我们在选择关键词以及对应优化工作,或将更加有的放矢。最经典的做法莫过于通过百度事先检索,而非不知目的的为同义关键词所累。比如前文所选定的关键词“上海网站建设”,在确定这个关键词后,对应的“上海网站设计”以及“上海 网站建设”等意义相同的词语就可以适当忽略,即使选定了全部关键词,其优化着力点也应是不尽相同各有侧重的。 Knowing the secret of Baidu, we will be more targeted in selecting key words and optimizing the work. The most classic way is to get tired of synonymous keywords through Baidu's prior search instead of purpose. For example, the keyword selected in the previous article "Shanghai website construction", in determining the key words, the corresponding "Shanghai website design" and "Shanghai website construction" and other meanings of the same words can be properly ignored, even if the selected all key words, its optimization point should be not all the same focus.